Social media is the use of digital technologies and platforms to promote an interactive dialogue between users. It is a space for communication, collaboration, and collective problem solving. Social media uses a variety of web-based and mobile technologies to facilitate user-generated content, social networking, user interfaces, and other tools that facilitate the sharing of information. Social media is inherently interactive and conversational, allowing for users to create relationships and foster communities through sharing, engaging, and connecting with each other.

See also: mass media, feedback loop, collective intelligence, game theory, low-hanging fruit