Social media is a collective term used to describe web-based tools that enable people to interact, engage, collaborate and share information or content. The goal of social media is to enable individuals or groups to communicate with one another in a decentralised, open and public manner. Social media apps often incorporate multimedia elements, such as text, photos, audio, and audiovisual content, and use networks like Facebook and Twitter to amplify messages, enabling individuals to spread ideas with unprecedented speed and reach. By providing users with immediacy, accessibility and connectedness, social media allows everyone to be a publisher, contributor and consumer of content, empowering individuals to shape public conversations, create and share stories, and accelerate organisational, social, and political change.

See also: flow genome project, radical hope, psychedelic experience, peak experience