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Impact Investing in a Better Future with Jack Wielebinski (One Small Planet)

18th Jun 2024 Gemini 1.5 Pro

One Small Planet: Harmonizing Wealth Between People and Planet

Jack Wielebinski, fund manager for the FIRE Fund at One Small Planet, discusses the organization's mission to harmonize wealth between people and planet. They strive to create an equilibrium of well-being that encompasses not just economic factors, but also environmental, cultural, and other aspects contributing to human and planetary well-being. One Small Planet recognizes the role of economic systems in shaping our world and aims to create a more balanced relationship between finance and nature. They challenge the traditional capitalist view of nature as a commodity and seek to rewild resources, shifting from a purely financial perspective to a more ecological one.

The organization comprises four distinct funds, each representing a different element:

  • Water (Philanthropic Foundation): Provides grants primarily to nonprofits, offering relief in critical situations, particularly within indigenous communities.

  • Fire (FIRE Fund - Vital Capital): A venture capital fund focused on companies and projects generating economic returns while prioritizing environmental solutions as a core mission.

  • Earth (Earth Fund): Facilitates direct land deals, such as regenerative farms and conservation projects, actively exploring and investing in regenerative practices.

  • Air (Marketing and Storytelling): Focuses on raising awareness and shaping the narrative around One Small Planet's mission, emphasizing mindful language and storytelling to inspire change.

"More and more, if I realize anything, it is a series of systematic marginal improvements that each and every one of us is constantly trying to make. And if we can all do, or more of us can do that on a continual basis, we have a shot at a better future."

Indigenous Leadership and Systemic Change in Finance

Wielebinski highlights the importance of diversity and inclusion within the finance industry, emphasizing the need for greater representation of indigenous communities, people of color, and women in leadership positions. He argues that historical systemic barriers, including racism and economic inequality, have created a generational lag in representation within finance. He emphasizes that achieving a more just and equitable society requires actively addressing these disparities and creating opportunities for marginalized communities.

Wielebinski acknowledges the value of his experiences with different cultures, particularly indigenous communities, in shaping his perspective. However, he believes that true progress necessitates a shift in power dynamics, advocating for indigenous communities to have a more prominent role in financial decision-making, particularly regarding conservation and environmental stewardship.

"These are huge systemic questions, right? And like, it is like we need ... more people from indigenous cultures, cultures of color, women. We just need a more egalitarian society and some of that does take time. There's a lag in how long it takes people to get an education or a career in institutional finance."

Impact Investing: Balancing Optimism with Realistic Expectations

Wielebinski explores the nuances of impact investing, emphasizing the need for specificity and a critical lens when evaluating its true effectiveness. While acknowledging the potential of impact investing to drive positive change, he cautions against overly optimistic claims and greenwashing. He criticizes companies that prioritize relative improvements over absolute impact, highlighting examples like PepsiCo, which receives high ESG scores despite remaining a significant plastic polluter.

He argues that genuine impact investing should prioritize innovations that address systemic issues, reduce environmental harm, and generate economic returns without compromising ethical considerations. He cites Cruise Foam, a company using recycled shrimp shells to create biodegradable styrofoam, as a prime example of impact investing aligning financial success with ecological responsibility.

"If you're sitting there telling yourself, 'Well, we can either save money or we can be more efficient,' what if you can do both? And there are situations where that's out there."

The Limits of Growth and the Importance of Well-being

Wielebinski acknowledges the tension between advocating for sustainable business practices and recognizing the limits of a growth-oriented economic model. While supporting innovative solutions like Cruise Foam, he questions whether continuous technological innovation alone can fully address the environmental challenges posed by overconsumption.

He reflects on his personal experiences and observations, linking societal issues like depression, addiction, and discontentment to the relentless pursuit of material wealth and instant gratification. He draws parallels between his journey with mental health and the importance of fostering well-being on both individual and collective levels.

"If there's anything I've learned spending time in other cultures and countries, it's like, there's something so rich and not having what you want all the time and actually appreciating what you have."

Navigating the Complexities of Carbon Markets and Beyond

Wielebinski delves into the complexities of carbon markets, acknowledging both their potential and shortcomings. He criticizes the current system's reliance on additionality as a primary metric, arguing that it neglects and undervalues the contributions of indigenous communities and their longstanding stewardship of biodiverse ecosystems.

He calls for a more inclusive and equitable approach to carbon markets, one that incorporates broader ecological considerations, values biodiversity, and ensures that financial incentives genuinely benefit communities actively protecting and restoring natural ecosystems. He emphasizes the importance of rigorous standards, transparency, and accountability to prevent greenwashing and ensure the integrity of carbon offsetting initiatives.

"We need to be able to, I think, dive in on some of that nuance and I think not be as academically lazy, trying to just throw catch-all phrases around."