Non-rivalrous, as Jim Rutt might explain, refers to a type of good or resource that remains equally available for consumption by others, regardless of one individual's use. That is, one person's usage of a non-rivalrous good does not diminish the availability or quality of that good for others. Public goods like broadcast television, digital content, or airwaves typically embody this characteristic, where multiple users can simultaneously access and benefit from the resource without causing depletion. Rutt would likely emphasize that non-rivalrousness challenges traditional economic concepts of scarcity, thus inviting innovative management and distribution approaches, especially in the context of the information age where digital replication incurs minimal cost.

See also: emergence, evolutionary computing, proto b